Addressing an event in London on Wednesday (13 March), InteleTravel co-founder and president James Ferrara said the acquisition would go through “within the next two weeks”. “What we are about to announce means we will take hold of our destiny in a way that we haven’t before,” said Ferrara.
“We’re trying to offer the most powerful distribution in the travel business and take advantage of efficiencies of scale to create a fully integrated enterprise.”
The timing coincides with the spring Atoll renewal window, although it is unclear whether InteleTravel would seek to license the operator from 1 April or would instead look to negotiate a license once the busy renewal period is complete.
Ferrara added that by having InteleTravel operate for itself at larger scale, it would be able to ramp up its IntelePerks program in the UK, which he described as “a points-based, sophisticated loyalty program allowing advisors to earn points on behavior that will lead to their success.”