From Trailfinders to TUI, travel agents are opening high street stores to meet demand for face-to-face advice.
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On decimated UK high streets, travel agents are rising like phoenixes from the flames.
To investigate why these once-forgotten institutes are now booming in popularity, I checked out the newly opened Trailfinders shop in Kent, UK.
Once a major retail hub, Tunbridge Wells town center is now lined with boarded-up shops. Even before the pandemicbig brands were evacuating the mall as shoppers increasingly went online.
So how come a brick-and-mortar travel agent – seemingly antiquated in the age of online booking – is now opening up shop?
I spoke to marketing director Nikki Davies to find out.
Travel agents are seeing record-breaking bookings post-pandemic
Instead of putting on the brakes during the COVID-19 pandemic, Trailfinders hit the gas.
In 2020, new stores opened in Winchester and Solihull, followed by York and Cheltenham in 2021. By September, another will open in Southampton bringing their UK store count to 44.
This gamble seems to have paid off.
“We had a record year in 2019 and we’re currently beating that,” Nikki told Euronews Travel in September 2022.
“Basically, it has gone back